The Problem
The NBA app and website experiences were fragmented and outdated. Fans struggled with clunky navigation, inconsistent design, and limited interactive features, while the All-Star voting system in particular felt slow and unintuitive on mobile.
The Design
Redesigned key features of the NBA app and website to modernize the visual language, simplify navigation, and improve fan engagement. This included updated content flows, refined UI patterns, and polished, pixel-perfect deliverables for developer handoff.
The Impact
Delivered a cohesive and engaging fan experience that made it easier to access live content, stats, and voting features. The redesign improved accessibility and usability across platforms, helping increase engagement during marquee NBA events like All-Star voting and playoffs.
Behavior & Animations
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Sub menu behavior
Live app behavior
